NISSAN ART

Interactive Installation for Renewed Juke

Customer: Marketing Eye, Nissan ME.

The challenge

New Nissan Juke has arrived to Middle East market with it’s new look and with the focus on young customers. Apart from it’s look it had a nice performance specs that’s why event was held in Dubai Autodrome. “Electric Days” who are party organisers went to the partnership with Nissan and event was full of people who were potential buyers and it was a question of making their experience memorable and unusual. The agency came up with an idea of providing a t-shirt as a giveaway.


Solution

We have designed a touch screen application where every user could design it’s own digital Juke with multiple overlays and colors. While user was enjoying the design of his/her Juke on the screen , crowd was seeing the artwork on the actual car , LIVE. Once design was finished user were given an option to print it and get their t-shirt with custom designed JUKE.

To Experience the features of the new JUKE we have designed a second touch screen app with the live camera , where every visitor could see the actual live feed of the car through the touch screen and trigger the information about the Perforamnce, Design and Technology features of model.

Technology
Touch Screen, 3D Mapping, Projection, Ventuz.

Screen shot 2015-02-21 at 1.40.00 am
interactive giveaways
juke stickers and color adjustments
2d projection mapping tests
juke interactive app
touchscreen interactive projection mapping
Screen shot 2016-04-19 at 11.18.06 pm