Metaverse Experience Platform for Arcadia
MCH Global designed the Arcadia metaverse to empower prospective customers to create their own experiential platforms.
The Arcadia metaverse space was designed by MCH Global (a full-service experiential marketing agency) with the focus on creating an experiential metaverse platform.
The Arcadia space was created to facilitate interactive learning about the metaverse and what possibilities exist within this space for brands. SpaceTo worked alongside MCH Global to optimize the platforms’ experiential design, user navigation and technical integrations.
SpaceTo created a frictionless metaverse environment with an expansive variety of immersive content, seamless user interactivity and a focus on autonomous user engagement and collaboration.
SpaceTo achieved this through thorough research and development, complex technology integrations, UI optimization and rigorous testing of Arcadia’s metaverse platform.
The Arcadia Metaverse is a web-based platform, allowing access from multiple devices, and no VR or hardware is required to access the environment.
The immersive environment was optimized to ensure low latency, high spawn speed and navigation.
Spatial audio and voice chat was used to prompt user engagement and contributed to the positive experiential journey.
Users and multiplayer groups could nimbly navigate the platform and joyously spawn from area to area.
SpaceTo integrated multiple applications into the backend of the metaverse platform to ensure that users could create custom avatars, access content and NFT experiences seamlessly.
Ready Player Me is a custom avatar application builder which was integrated into the platform. In addition, an NFT tree experience was integrated which linked out to an NFT wallet application, giving users the option to collect NFT rewards.
A music playlist was also integrated to the DJ area and multiple applications were added to provide a variety of content mediums.
Content delivery was a core focus area for this metaverse as the content needed to be educational and easily consumed and interacted with.
Diverse content mediums such as interactive video, presentations, music and high res imagery were designed into the experience to enhance user exploration and entertainment throughout the platform.
Content was both embedded and streamed live into the metaverse environment.
Voice chat functions were also included to get users conversing to deliberate about the content and metaverse education.
Presentation content could also be controlled live and updated in real-time within the platform.
On arrival into the metaverse users could select an avatar and customise it using multi-cultural hairstyles, apparel and various other features. Users could then also personalise their avatar within the space.
On arrival into the metaverse users could select an avatar and customise it using multi-cultural hairstyles, apparel and various other features. Users could then also personalise their avatar within the space.
Users could enter a photo booth where they could take a selfie of themselves as an avatar. Users could then click the capture button and download the avatar selfie directly to their desktops.
Users could interact with DJ Ansu (a hologram of a real MCH Globals employee) - a music experience whereby users could select from a music playlist and listen to their music of choice while they roamed the space.
An NFT experience was also created where users could select the NFT seeds of choice and collect the seeds using their NFT wallets. Users could then click through to integrate their crypto wallets using MetaMask.
Multiplayer groups could navigate through the space while interacting with each other. Groups could communicate using voice or text chat. Users could also express themselves with other players using emojis or animations such as dance moves or clapping. What a great platform to form discussions and collaborate on metaverse education!
