Nayomi's Metaverse Boutique
From its inception in Saudi Arabia in 1992, Nayomi has been acclaimed for its dedication to luxury and customer satisfaction. Renowned for its fine lingerie and nightwear, Nayomi is lauded by Forbes as a distinguished brand in the Middle East, synonymous with elegance and customer-centric service.
SpaceTo (a division of the Eventagrate Group) designed an interactive metaverse platform for Nayomi, infusing the brand’s traditional in-store charm with an innovative online browsing experience.
This initiative, part of their overall Digital Marketing Campaign initiatives, aimed to mirror Nayomi’s dedication to customer delight, offering an immersive interface for exploring their exquisite collections.
The virtual space was not only a showcase of products but also an avenue for users to engage with the brand on a deeper level.
The digital interface allowed users to personalize their experience by selecting an avatar that resonates with their style, to then try on various outfits from Nayomi's six unique collections in a virtual fitting room
Supporting both Arabic and English, the platform welcomed a broad demographic, facilitating a personalized experience for each visitor.
Strategic in-store QR placements linked the physical shopping experience to the digital domain, with an added incentive system rewarding users for every ten interactions. This reward system, integrated within the platform, served to nurture customer relationships and foster client acquisition.
Customer responses were used to refine the virtual experience, creating an evolving digital showcase attuned to user preferences and feedback.
The metaverse platform achieved significant engagement with Nayomi’s established customers, providing them with a new avenue to connect with the brand. Simultaneously, it drew in new customers, effectively broadening Nayomi's market presence.
Through targeted digital interactions and a strategic rewards system, the initiative reinforced customer loyalty and sparked interest across different demographics.
